Last updated: October 30, 2025
Avery J Fitness (“Avery J Fitness,” “we,” “us,” or “our”).
Website: https://averyjfit.com/
Email: averyjnichols@gmail.com
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, book sessions, purchase programs or digital products, subscribe to our communications, or otherwise interact with us (collectively, the “Services”).
Account & profile data (name, email, phone, photo, pronouns, preferences)
Coaching intake & goals (fitness goals, training history, injuries/limitations, general wellness info)
Communications (messages, support inquiries, survey responses, testimonials)
Purchases & bookings (selected services/products, billing name, address). Payment info is processed by our payment processor (e.g., Stripe/PayPal) and is not stored on our servers.
Usage data (pages viewed, referring/exit pages, date/time stamps, clicks, time on page)
Device & technical data (IP address, browser type/version, device ID, operating system)
Cookies & similar tech to remember preferences, perform analytics, and personalize content (see “Cookies” below).
Payment processors (transaction confirmations, last 4 digits of card, status)
Scheduling tools (booking details, time zones, reminders)
Email/SMS platforms (subscription status, engagement)
Analytics & advertising partners (aggregated or pseudonymous audience/traffic data)
We may collect limited health-related information you choose to provide (e.g., injuries, limitations). We use it only to deliver coaching services you request. Do not include medical diagnoses or highly sensitive data. In emergencies, contact a medical professional.
Provide, operate, and improve the Services
Personalize programs and communications
Process transactions and fulfill orders/appointments
Send administrative messages, reminders, and updates
Provide customer support and respond to inquiries
Conduct analytics and performance measurement
Detect, prevent, and address security or technical issues
Comply with legal obligations and enforce our Terms
With consent, send marketing emails/SMS (opt-out anytime)
If you are in the EEA/UK, we process data based on: Contract (to provide Services), Legitimate Interests (e.g., site security, analytics), Consent (e.g., marketing), and Legal Obligations.
We do not sell personal information. We share with:
Service providers/processors: hosting (e.g., WP Engine), WordPress plugins, analytics (e.g., Google Analytics), email/SMS platforms (e.g., Klaviyo/Mailchimp/Twilio), scheduling (e.g., Calendly/Acuity), payment processors (e.g., Stripe/PayPal), CRM or forms tools
Professional advisors (legal, accounting) under confidentiality
Law enforcement/authority when required by law or to protect rights/safety
Business transfers related to a merger, acquisition, or asset sale
Each third party may collect or receive information to provide services to us and is contractually restricted from using it for their own purposes.
Your information may be transferred to and processed in countries with privacy laws different from yours. We use safeguards such as Standard Contractual Clauses where required.
We keep personal information only as long as needed for the purposes described or as required by law (e.g., tax, accounting). Retention varies by category (e.g., order records vs. support logs). When no longer needed, we take steps to delete or anonymize.
Depending on your location, you may have rights to access, correct, delete, restrict, object to, or port your data; withdraw consent; and lodge a complaint with your data protection authority.
EEA/UK: GDPR rights include access, rectification, erasure, restriction, objection, portability, and complaint to your supervisory authority.
California: The CCPA/CPRA provides rights to know, access, delete, correct, and opt out of certain sharing; non-discrimination for exercising rights; and notice at collection. We do not sell personal information. To submit a request, contact us at the details above. We will verify your request and respond as required. Agents must provide proof of authorization.
We use cookies, pixels, and local storage for site functionality, analytics, and personalization. You can adjust browser settings to block/disable cookies, but some features may not work. Tools like Google Analytics also offer opt-outs.
With your consent (or as otherwise permitted), we may send promotional emails and/or SMS. You can opt out anytime via the link in emails, replying STOP to SMS, or contacting us. Message and data rates may apply for SMS.
Our Services are not directed to children under 13 (or 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided data, contact us to request deletion.
We implement administrative, technical, and physical measures to help protect personal information (e.g., HTTPS, restricted access). No system is 100% secure; please use strong passwords and safeguard your account.
Our Services may link to third‑party sites/services we do not control. This Policy does not apply to them; review their privacy notices.
We may update this Policy from time to time. The “Last updated” date will reflect the latest revision. Substantive changes may be communicated by notice on the site or email.
Questions or requests regarding this Policy or your data rights: averyjnichols@gmail.com.
